• Media planning and buying for Custom shirts brand in Pakistan and North America : Plan and execute an integrated marketing plan across digital channels 
• Develop and implement social marketing strategy for Facebook, Twitter, Instagram, Blogs, Website, Newsletter, etc. 
• Managing and optimizing paid ads (Facebook, Google Ads - PPC & Display network)
• Plan, execute, and measure experiments and conversion tests on all online paid marketing platforms
• Strategy making for email newsletters
• Budget control with ROI in mind
• Identifying target audiences and devising digital campaigns that engage, inform, and motivate to support the digital marketing team
• Responsible for daily/weekly/monthly marketing plans and budget allocation for online marketing activities

Requirements:

• Bachelor's Degree or equivalent experience in marketing/fashion/brand/luxury management is preferred
• 2+ years in E-commerce driven fashion (mens apparel) brand is preferable
•  Understanding of fashion retail marketing with strong organizational ability
• Clear communicator with excellent written communication skills
• Passion and drive for working effectively in a start-up environment with deadlines and shifting priorities
• In depth knowledge of E-commerce traffic, conversion insights using Google Analytics, Hotjat and other data, analytics tools
• In depth knowledge of SEO writing techniques(Backlinking, On site and Off site blogs, Keyword reserach, content writing, competitor research, reporting, page titles, optimised meta tags and descriptions 
• Strong understanding of direct marketing channels(Facebook and Google Ads) and experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns