The role of the SEO Specialist is to provide research and implementation of strategies for effective Search optimization for Maxenius Solutions. This will include the management of natural search activity, including technical, on-page, and off-page aspects, as well as attending company meetings and formulating strategies to meet our objectives. The objective is to deliver the highest level of service to and maximize return on their digital marketing budgets.
In addition to these functions, the employee is required to carry out such other duties as may reasonably require within your skill and competence. Main duties
• The daily management of client online marketing accounts:
• Define and implement a natural search strategy for an assigned client account.
• Manage search engine optimization campaign.
• Deliver technical and on-page optimization recommendations.
• Plan, launch and develop link building campaigns and manage link profile.
• All communications on a daily basis, ensuring their complete satisfaction with the service provided.
• Provide ad hoc advice and guidance to maximize the return on investment.
• Analysis of industry issues and make recommendations based on this analysis:
• Develop SEO implementation documents/reports for clients where appropriate.
• Keyword Research, usability reviews/analysis, competitor analysis, usability testing, and benchmarking.
• Website analytics and analysis – providing customer insights and recommendations.
• Internal activities for the team or other Online Marketing team members:
• Develop the Natural Search offering, research latest trends and relay to others.
• Educate MD to ensure high levels of product awareness and understanding.
• Research and document best practices for Search Engine Optimisation techniques.
• Evaluate new digital marketing technologies, techniques, and partners.
Best Practice
• Continually look at ways to improve efficiency and productivity within the online marketing teams.
• Assist in identifying, implementing and maintaining best practice standards and methods with the objective of driving quality.
• Continually look at ways to improve customer satisfaction, communication, quality assurance and customer retention.
