° Minimum of 3 years of search engine optimization and pay-per click experience. 

° Must have knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter. 

° Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach. 

° Ability to compile and analyze search data and metrics and make decisions regarding campaign direction. 

° Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities. 

° Excellent Microsoft Office skills. 

° Web programming skills are a plus but not required. 

° Minimum of an Associates degree; Bachelors preferred. 

° Strong oral and written communication skills. 

° Excellent analytical skills. 

° Comfortable interacting with C-level executives. 

° Outstanding customer service skills. 

° Ability to work independently and within a team environment. 

° Strong independent decision-making, organizational, planning and problem-solving skills. 

° Sales experience is preferred.