Duties and Responsibilities:
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI.
- Manage campaign expenses, staying on budget, estimating monthly costs. - Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Researching and implementing content recommendations for organic SEO success.
- Work with teams to drive SEO in content creation and content programming.
Experience in content writing is a plus.
Requirements:
- Proven SEO and SEM experience of at least 2 years.
- In-depth experience with website analytics tools.
- Up-to-date with the latest trends and best practices in SEO and SEM