·         Perform daily account management and of pay per click accounts on Google AdWords.

·         Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

·         Manage and maintain updates for large keyword lists.

·         Provide creative copy suggestions and graphical ad templates.

·         Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.

·         Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting and display network.

·         Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

·         Generate weekly and monthly report for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

·         Keep pace with search engine and PPC industry trends and developments.

·         Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas.

·         Monitor and evaluate search results and search performance across the major search channels.

·         Communication to team and management on project development, timelines, and results.

·         Work closely with the other team members to meet the company’s goals.