• Work to rank websites as assigned by the company to drive more traffic.
• The person must be aware of all Google algorithm (panda, penguin, hummingbird etc).
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize landing pages for search engine marketing.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Perform ongoing keyword discovery, expansion and optimization.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Strong knowledge of ON-PAGE and Off-Page SEO Factors
• Manage Company Google AdWords accounts. (Mange PPC- Pay Per Click Account) and monitor Google Analytics account
• Establish backlinks, remove bad links
• Working experience with SEO Tools, Keyword Research & Analysis, Link Building, PPC, Directory & Article Submissions, and Page Level Optimization Techniques.
• Ability to create Overall SEO reports and metrics as well as analyze sales and traffic for clients.
• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO Experience in building inbound organic search traffic and improving SERPs A background in creating reports showing web analytics data and site evaluations.
• Perform all other marketing activities and help other team members with their activities.

Required Qualification & Skills:

• Must be holder of BS(CS) degree or any other relevant degree.
• Minimum 4 years of proven work experience as an SEO & Google AdWords Expert.
• The candidate must have strong communication skills both spoken and written.
• The ideal candidate should have expertise in Google AdWords.
• Relevant certification will be an advantage.
• Strong Internet research skills.
• Should be able to think outside the box and get creative on work strategy.
• The individual must be result oriented, focused and have knowledge of current SEO trends, techniques and tools
• Should be a team worker and able to work in pressure.
• Should be able to manage social media tasks.