We are looking for experienced Paid (PPC) Campaign Specialist with a strong grip on Ad Campaigns, Bidding and Budgeting; and have previously worked in the international market. Relevant certification is a plus point.

Responsibilities:

• Run cross-platform campaign(s) on Google, Bing, LinkedIn, Facebook and product relevant mediums.
• Research and create a strategy for Display, Native and Search Ads
• Analyze/track performance from Console, Tag Manager, Ad Center, and other tools for goal acquisition
• Optimize running campaigns based on newly gathered data
• Monitor budget spent and bids for traffic quality and conversions
• Proactively work for maximum ad visibility and target marketing
• Build deliverables based strategy with a strong focus on data-driven KPIs
• Communicate and educate relevant stakeholders to align paid strategy across departments
• Proactively research on target markets and audience with a focus on brand awareness and categorization
• Manage accountability and performance reports
• Effective coordination with editorial and SEO team for SMM and Keyword Optimisation
• Effective coordination with Design team for optimal paid landing pages

Requirements:

• Working experience of AHREFs, MOZ, SEMRUSH, and SEO dashboards.
• Working experience of Google Tag Manager
• Minimum Bachelor’s Degree
• 2-3 years of experience in the field
• Proven experience of working in International Market and SaaS or IT field
• Exposure to working of JS, CSS, and HTML for SEM
• Ability to work independently, and meet deadlines